The newest of the ever-popular Abu Garcia® Revo® low profile baitcast reels are now being shipped to retailers across the nation. The new Revo MGXtreme®, MGX® and ALX are among the best reels in the market place and are favorites among professional and recreational anglers.

The MGXtreme weighs just 4.5 ounces, the lightest Revo ever created. The Super Lightweight Concept) SLC™ spool design incorporates hybrid-ceramic bearings. Both the MGXtreme and MGX include weight saving features such as the X-Mag™ alloy frame and C6 carbon sideplates. And both also include almost limitless adjustments in casting control with the IVCB-4 braking system.

All three models are built with HPCR™ (High Performance Corrosion Resistant) bearings and a Carbon Matrix™ star drag system. Fishing tackle inovation and many more premium features make these new Revo reels the best in class.

Available in favorite tackle outlets, the MSRP for the MGXtreme is $499.95, $369.95 for the MGX and $249.95 for the ALX. Consumers can also order online at www.abugarcia.com.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc., a part of Newell Brands’ strong portfolio of well-known brands, is a leader in developing outdoor and active lifestyle products. Additional information can be found at www.purefishing.com.

About Newell Brands
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play. Additional information about Newell Brands is available on the company’s website, www.newellbrands.com.

Contact:
Kevin Jarnagin—800-654-3766
kevin@blueheroncomm.com

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