Mathews Launches Custom Bow Builder
Mathews Archery is excited to introduce their newly designed Bow Builder. This one-of-a-kind custom shop allows consumers to choose from six different finishes and countless string, cable and damper color configurations to create their own unique bow build.
To raise awareness for the Bow Builder platform and showcase all the customization options, they also launched a robust “YOU DREAM IT. WE BUILD IT.” campaign, including TV, print and social media. “We want both retailers and consumers to know we have the manufacturing capabilities to allow people to put their own personal spin on a bow design,”stated VP of Marketing and Sales, Brad Treu. “Our employees do it to their bows all the time, why not let everyone in on the fun.”
Initial response from both consumers and retailers has been overwhelmingly positive. We saw immediate results from customers bringing in print-outs with all their specs and color configurations already figured out,” said Chris Reed, owner of Reedy’s Archery in Middleboro, Massachusettes. “People get really excited when they can take a great bow and make it their own.”
Users go through a simple five step process: 1. Choose a bow, 2. Enter personal specs for a custom fit, 3. Choose limb finish, riser finish, string, cable, serving, harmonic damper, and monkey tail colors, 4. Accessorize bow, and 5. Print or Email to order the bow through your local Mathews Retailer.
You can start your own custom build today by visiting www.BowBuilder.com and view other custom builds by searching #MyMathews.
About Mathews Archery.
Mathews Archery has been committed to elevating the archery experience for over 25 years. All Mathews bows are designed and built in Sparta, Wisconsin, U.S.A. and distributed through independent retailers around the world. Experience the full line of premier target and hunting bows at mathewsinc.com.
