Trends in Videoing Hunts Revealed in New Survey
With the rise in outdoor television programming; technological advancements that make videoing events easier; and easy access to online outlets such as YouTube, videoing hunts continues to grow in popularity among everyday hunters. In fact, according to a recent survey conducted through Southwick Associates’ HunterSurvey.com, there has been a 68-percent increase over the last five years of those hunters who video some or all of their hunts.
Of those hunters who video their hunts, 31 percent of them said they have been doing so for five or more years. Twenty-one percent have done so for three to four years, 26 percent have done so for just one to two years and 21 percent just began videoing their hunts over the past year. And how avid are these new-age, high-tech hunters?
Thirty percent report videoing their hunts always or frequently, while 31 percent video their hunts about half the time. Thirty-nine percent only do it occasionally.
The technology used to video those hunts is also encouraging growth as the quality of cameras on smartphones and the popularity of small action cams like GoPro have become more popular.
Despite these trends, a dedicated video camera/camcorder is still the device of choice as 39 percent of those hunters who report videoing their hunts use them. But those other devices remain popular as well. Thirty-one percent use their smartphone, 23 percent use a helmet or mounted video camera and seven percent use a still camera with video capability.
“As technology has become easier to use and easier to access, an increasing number of hunters are bringing a whole new enjoyable aspect to this very traditional pastime. Like photos, video is a great way to capture these important memories in our lives,” says Cody Larrimore, Research Analyst at Southwick Associates, which designs and conducts the surveys at HunterSurvey.com, ShooterSurvey.com and AnglerSurvey.com.
To help continually improve, protect and advance hunting, shooting and other outdoor recreation, all sportsmen and sportswomen are encouraged to participate in the bi-monthly surveys at HunterSurvey.com, ShooterSurvey.com and/or AnglerSurvey.com. Every other month, participants who complete the surveys are entered into a drawing for one of five $100 gift certificates to the sporting goods retailer of their choice.
Southwick Associates is a market research and economics firm, specializing in the hunting, shooting, sportfishing, and outdoor recreation markets. For more than 25 years, Southwick Associates has established a proven record for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. Aside from custom market research, Southwick Associates also provides syndicated participation, media consumption and equipment purchase tracking studies utilizing their proprietary sportsmen panels.
